What I mean by “creating brands that work” is that (a) the intended message resonates with the intended audience, (b) the design deliverables are functional and completed on time and on budget, and (c) the communication aligns with the brand’s mission and objectives. Which is where the left-brained concept comes into play. Left-brained thinkers are logical problem-solvers who base decisions on facts.

Service Offerings

LBC offers branding, marketing, and graphic design solutions for small businesses and nonprofits. So, whether you are just now entering the marketplace with a new brand, product or service offering; or are an established brand looking to refine your competitive edge, LBC is here to help—from strategy all the way through design execution and implementation (and everything in between). Check out our service offerings below:

Brand Launch (Phase I): Appropriate for new brands who are looking for a comprehensive plan of action to promote their products or services. Includes:

• Logo design with custom artwork and brand guidelines
• Development of brand values and unique selling proposition
• Research-based analysis of the industry and competitive landscape
• Identification of target market(s)
• Development of tactical brand marketing strategy

Brand Launch Action Plan (Phase II): Appropriate for brands who have completed the Brand Launch and are ready to develop a tactical marketing communications plan. Includes:

• Identification of brand-related marketing goals
• Development of tactical brand marketing strategy
• Design and implementation of brand marketing strategy

Brand Audit (Phase I): Appropriate for established brands who are experiencing stagnant (or declining) growth and are looking to identify their brand’s competitive edge. Includes:

• Identification of brand values and unique selling proposition
• Research-based analysis of the industry and competitive landscape
• Identification of target market(s)
• Analysis of brand compared to leading competitor
• Recommendations for brand improvement and growth

Brand Audit Action Plan (Phase II): Appropriate for brands who have completed the Brand Audit and are ready to develop a tactical plan to address brand-related marketing goals. Includes:

• Identification of brand-related marketing goals
• Development of tactical brand marketing strategy
• Design and implementation of brand marketing strategy

Rates + Pricing

Rates and pricing is handled a little differently here at LBC. We understand that brands can’t be successful if no one knows who you are, or how to find your products or services. We also understand the financial constraints that go along with running a small business or nonprofit. This is why we never want our rates to be a barrier to your success.

So, how do we do this? By allowing you the freedom to choose your hourly design rate and manage your own budget.

Also, partnering with LBC is like getting your own in-house marketing communications team. When you team up with LBC, you gain access to experts with decades of experience—both academically and within the industry. Speaking for myself (Kelly), my credentials include:

• A bachelor of science in visual communication design from Stevenson University
• A master of science in management with a specialization in marketing from the University of Maryland Global Campus
• 13+ years of design and branding experience in the small business, big corporate, and nonprofit spaces

Sound too good to be true? It’s not. I’m for real. But if you’re looking for some guidance on where to start, let’s take a closer look at what it costs to hire a creative professional.