Left-brained Creative

Left-brained Creative

Brand Marketing + Graphic Design

Left-brained Creative (LBC) is a woman-owned brand marketing and graphic design firm who’s purpose is to help others reach their goals. We partner with small businesses and nonprofits who are dedicated to creating positive social change—whether through the products or services they sell, or the advocacy and awareness they create.

Call to Action: The world has fallen apart. We are in the midst of countless crises—environmental destruction, human and worker rights violations, mental and public health emergencies, racism, recession, etc. When is it going to end?

Marianne Williamson once said, “Something very beautiful happens to people when their world has fallen apart: a humility, a nobility, a higher intelligence emerges at just the point when our knees hit the floor.” Isn’t that where the world is now?

With our society and culture in shambles, it’s up to us—individuals, families, communities, and even brands (or rather, especially brands)—to lay down our guards; listen with open hearts, open minds, and do the right thing. We have to do better.

At LBC we believe that by aligning your brand’s mission and business objectives with authentic marketing and communication strategies, we can create powerful work that begets powerful change. Together, we can do better.

Hi, I’m Kelly. I’m the founder of Left-brained Creative (LBC), and in many ways, I am the brand. I’m also a bit of an oxymoron. I’m not your typical pie-in-the-sky creative* who only wants to work on the most dazzling projects money can buy. Nah. My goal is to create brands that work.

*Apologies to the “typical” creatives—my intent is not to offend, merely to illustrate. The world needs your pie-in-the-sky ideas!

Kelly Strine

What I mean by “creating brands that work” is that (a) the intended message resonates with the intended audience, (b) the design deliverables are functional and completed on time and on budget, and (c) the communication aligns with the brand’s mission and objectives. Which is where the left-brained concept comes into play. Left-brained thinkers are logical problem-solvers who base decisions on facts.

Service Offerings

LBC offers branding, marketing, and graphic design solutions for small businesses and nonprofits. So, whether you are just now entering the marketplace with a new brand, product or service offering; or are an established brand looking to refine your competitive edge, LBC is here to help—from strategy all the way through design execution and implementation (and everything in between). Check out our service offerings below:

Brand Launch (Phase I): Appropriate for new brands who are looking for a comprehensive plan of action to promote their products or services. Includes:

  • Logo design with custom artwork and brand guidelines
  • Development of brand values and unique selling proposition
  • Research-based analysis of the industry and competitive landscape
  • Identification of target market(s)
  • Development of tactical brand marketing strategy

Brand Launch Action Plan (Phase II): Appropriate for brands who have completed the Brand Launch and are ready to develop a tactical marketing communications plan. Includes:

  • Identification of brand-related marketing goals
  • Development of tactical brand marketing strategy
  • Design and implementation of brand marketing strategy

Brand Audit (Phase I): Appropriate for established brands who are experiencing stagnant (or declining) growth and are looking to identify their brand’s competitive edge. Includes:

  • Identification of brand values and unique selling proposition
  • Research-based analysis of the industry and competitive landscape
  • Identification of target market(s)
  • Analysis of brand compared to leading competitor
  • Recommendations for brand improvement and growth

Brand Audit Action Plan (Phase II): Appropriate for brands who have completed the Brand Audit and are ready to develop a tactical plan to address brand-related marketing goals. Includes:

  • Identification of brand-related marketing goals
  • Development of tactical brand marketing strategy
  • Design and implementation of brand marketing strategy

Rates + Pricing

Rates and pricing is handled a little differently here at LBC. We understand that brands can’t be successful if no one knows who you are, or how to find your products or services. We also understand the financial constraints that go along with running a small business or nonprofit. This is why we never want our rates to be a barrier to your success.

So, how do we do this? By allowing you the freedom to choose your hourly design rate and manage your own budget.

Also, partnering with LBC is like getting your own in-house marketing communications team. When you team up with LBC, you gain access to experts with decades of experience—both academically and within the industry. Speaking for myself (Kelly), my credentials include:

  • A bachelor of science in visual communication design from Stevenson University
  • A master of science in management with a specialization in marketing from the University of Maryland Global Campus
  • 13+ years of design and branding experience in the small business, big corporate, and nonprofit spaces

Sound too good to be true? It’s not. I’m for real. But if you’re looking for some guidance on where to start, let’s take a closer look at what it costs to hire a creative professional.

View Portfolio

Choosing the right creative talent to represent your brand is a big decision. Browse our portfolio of client work to get a taste of what LBC brings to the table in terms of branding and graphic design capabilities. Our case studies showcase the breadth and depth of our brand marketing campaign strategies.

Testimonials

Don’t take our word for it, check out what our clients have to say about us! Additional client reviews can be found on our Google business page or by clicking here.


“My office now mostly outsources design. When I need something done well, I call Kelly. When I need a real expert eye and the kind of imaginative input that you can only get from a true creative, I call Kelly. She’s worth every penny and then some.”

Jon Miller, Director of Membership and Communications at the Ecological Society of America

“Kelly created and implemented many successful campaigns and communication products for us. In a sea of designers, it’s rare to find a partner with both a high-level creative skillset and a forward-thinking strategic approach. Don’t pass up the chance to work with her.”

Dennis Oakes, Senior Vendor Manager and Associate Vice President at T. Rowe Price

“Kelly is a unique designer that delivers creative results all guided by reason. Her ability to juggle multiple projects and organize copy into easy to read formats is unmatched. As an added bonus, Kelly is a warm, compassionate person with a great sense of humor.”

Nicole Steckman, Legal Marketing & Business Development Professional

Left-brained Creative

Contact Us

Get started today! Contact us by using the form below, or send an email to contact@left-brained-creative.com. You can also text or call us at 410-259-1295.