Graphic design solutions for small businesses, startups, and nonprofits

Kelly Strine, left-brained creative, workspace
Kelly Strine, left-brained creative logo

Left-brained creative design and marketing solutions for small businesses, startups + nonprofits who want to take their brand to the next level, without breaking the bank.

Hello!

My name is Kelly Strine and I’m a left-brained creative offering freelance graphic design services. What does that mean, you ask? Well, I’m organized, structured, highly sensitive to detail; and I approach problem-solving using creativity and logic. In practice, it means brand strategy backed by research; marketing campaigns with unified creative and messaging; and storytelling brought to life through visualizations. I work hard to understand your company, content, and audience in order to design for impact.

Graphic Design Style

I am a visual communication designer, above all else. My top priority as a graphic designer for hire is to communicate your message in a clear and strategic way. Whether that means telling the story of your brand using psychology, highlighting your company’s value in an infographic, or making your content sing with strong typography and visual cues—I will help you get your point across.

PORTFOLIO

Graphic Design Services

Some of us want it all; while others want just a little. That’s why I’ve created graphic design bundle packages for those who are looking for an integrated brand or marketing campaign; and an à la carte menu for those who need just a piece. Don’t see what you’re looking for on the menu? Let me know—I’ll do my best to take special requests!

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Graphic Design Process

Graphic design process

Each project begins with a consultation to discuss the parameters of the job. The left-brained creative magic happens at the Create stage, where I’ll provide 2 custom concepts.* Then, I’ll email you a PDF proof of your designs and you’ll mark-up your edits using the PDF commenting tools (preferred). Rinse, repeat 2 times, and once you love your design, we celebrate! Upon final payment, I’ll package all the native files with a cherry on top.

*Number of initial concepts and number of edit rounds provided will be discussed during the initial consult.

QUESTIONS

What does “left-brained creative” even mean?

What is a left-brained creative?
Kelly Strine, left-brained creative logo

Scientists say the left side of your brain controls logic and reasoning, whereas the right side handles emotions and intuition. If you’re left-brain dominate, you tend to have a critical, scientific approach to problem-solving. And those who are right-brain dominant, are more imaginative and creative. But what happens if you’re left-brained, and passionate about the creative industry?

Best of Both Worlds

Ever since I can remember, I’ve had a love affair with visual communication, and knew I would make my career in the creative field. And for just as long, I’ve been fiercely organized and detail-oriented (traits I inherited from my dad). As I grew up, thoughtful planning, sequential workflow, and relentless critical thinking soothed my soul and built confidence in my work.

Being a left-brained creative is a part of who I am. And as I became trained and experienced in the art of graphic design, I started to realize that’s what set me apart from other designers. Because I’m driven by the critical side of the brain, I’m constantly considering how the design “works.” Is it cost effective, will it mail efficiently, does it fold correctly, is it on brand, is the message clear…these are just some of the questions that run through my head as I’m working through a project.

Can I See It?

Being a left-brained creative is an intangible trait. It can be tough to physically see, but I can point out where those left-brained tendencies shine. Because of the procedural and critical thinking traits, infographic design is a skill I’ve nurtured. Taking an abstract idea and breaking it down into bite-size chunks in order to convey the root idea visually, is fascinating to me.

A more direct connection to left-brained skills can be seen in multichannel marketing campaigns. I have a near-obsessive compulsion to plan (thanks Dad!). So planning when messages hit your audience, on which channel, and with what content and creative are all project management skills that can be covered by teaming up with a left-brained creative. Relax, we got this!

Are You A Left or Right?

Where do you land? Does your brain function dominance align with your profession, or are you an oxymoron like me? Or is it a nature versus nurture thing where you needed to learn to be more left-brained or right-brained? Continue the conversation in the comments⁠—let’s chat!

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