Green Consumers: Shaping Good Habits in Millennials

The Elusive Green Millennial Consumer Brands with a sustainable offering face a frustrating paradox. Millennial consumers “increasingly say they want brands that embrace purpose and sustainability,” (White, Hardisty, & Habib, 2019). However, studies reveal that those purchase intentions don’t equate to actual sales (White, Hardisty, & Habib, 2019), leading to an “intention-action gap” (see FigureContinue reading “Green Consumers: Shaping Good Habits in Millennials”

Choosing Your Design Rate

Since hiring an in-house team of marketing communication and design specialists is not financially feasible, let’s take a look at what it would cost to hire one person. The Cost of Hiring One Let’s say that one in-house design person can expect to work about 6 productive hours per day (and let’s be real, 6Continue reading “Choosing Your Design Rate”

Top 3 Skills UX and UI Designers Need to Know

Author’s note: I had the honor and the privilege of penning this design blog post for AIGA Baltimore. The original post can be found here. The AIGA Baltimore community had the pleasure of sitting down with Fearless, a full-stack digital design services firm, this January to discuss current trends and skills user experience (UX) and user interfaceContinue reading “Top 3 Skills UX and UI Designers Need to Know”