T. Rowe Price infographics
A strategic initiative of the global investment editorial team at T. Rowe Price was to move their market commentary to a more visual approach. That meant adding information design and infographics to their long-form white papers to increase reader understanding and engagement. I partnered with investment editorial staff writers to understand the concepts they were writing about and develop infographics to accompany their commentary.
The infographic designs were so well-received that other areas of the business (marketing, retirement plan services, etc.) were requesting to repackage the infographics into one-sheet leave behinds, social media graphics, and digital graphics for investment manager presentations.
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